Within four years of its entry in India, Vivo has become the third largest smartphone brand in the country, addressing two of the most important features of the industry; design and specialised cameras. The company intelligently targets the affordable sweet-spot of the Rs. 8,000 and Rs 25,000 range in an already price sensitive market. Meanwhile, the Chinese smartphone manufacturer Realme also seems to have found its calling in India, opting for an ‘India-first approach’ to increase its foothold in the market currently dominated by Xiaomi. Realme also recently crossed the one million sales mark in India, thanks to its lower mid-range Realme 1 and its successor, the Realme 2. To undercut Realme, Vivo is reportedly planning to bring its affordable Z series to India.
Vivo To Rival Realme With Exclusive Z-Series
Currently, Realme only sells its phones on Amazon India, although, it is considering expansion into offline channels as well. This, along with the company’s strategy of launching its products in India first seem to be paying off, as Realme accounted for 32 percent of the smartphones sales in the country in the second quarter of the year.
Vivo, which sells its phones through both offline and online channels, is planning to replicate Realme’s strategy as it is reportedly going to launch a smartphone that would only be available online. The phone in question is expected to be a part of the Z series, which comprise of low-end mid-range models. The Z series is positioned between the flagship X series and the budget Y series. Although, it is not known which Z series smartphone Vivo is going to launch In India, our best bet is the Vivo Z1i, which was recently launched in China.
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Vivo Z1i: Specifications, Features
The Vivo Z1i sports a 6.26-inch full HD+ IPS screen with a form factor of 19:9. The screen is nearly bezel-less and it also has a screen notch to maximise screen space. It is fueled by the 1.8GHz octa-core Qualcomm Snapdragon 636 chipset, flanked by the Adreno 509 GPU. The phone has 4GB of RAM and 128GB of onboard storage, which is expandable up to 256GB via a microSD card.
The phone features a dual rear camera system (13MP+2MP) and a selfie camera of 16MP with f/2.0 aperture. It runs Funtouch OS 4.0 on top of Android 8.1 Oreo and packs a decent 3260mAh battery. It is a dual SIM smartphone and connectivity options include Bluetooth, Wi-Fi, GPS, Micro-USB, USB OTG, 3G and 4G LTE. It also features a rear-mounted fingerprint scanner. Other sensors include Compass/ Magnetometer, Accelerometer, Proximity sensor, Gyroscope, and Ambient light sensor.
Although, Vivo Z1i seems like a probable option, it remains to be seen if this indeed is the phone that Vivo plans to bring to India next. It will compete with the upcoming Realme 2 Pro, which is slated for a September 27 launch. It will reportedly be powered by the Qualcomm Snapdragon 660 and have 8GB of RAM.
Expected Launch Timeline and Price in India
The phone is currently available in only one storage configuration (4GB RAM + 128GB internal storage) and we can expect it to retail at Rs. 19,590 price in India. It is expected to be launched sometime in October 2018. The phone will probably be available in two colour options: black and red.
The post Vivo To Take on Realme Brand in India by Launching Online Exclusive Z-Series Smartphone Range: Report appeared first on MySmartPrice.
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