Xiaomi’s 100 Million Phones Shipment Target Achieved Within 10 Months; Redmi Note 5 Pro, 5A Lead from the Front

Last year, Xiaomi set a new sales record by managing to sell 90 million smartphones globally. For 2018, the company had set a target of 100 million sales. Thanks to the strong sales achieved by the company’s budget-friendly Redmi series smartphones, Xiaomi has managed to hit its sales target for 2018 two months before the end of the year. This basically means that Xiaomi should be able to achieve a sales figure of somewhere around 120 million for the full year.

Redmi Note 5 Pro, Redmi 5A Played a Key Role in Achieving the Sales Target

Thanks to its competitively-priced smartphone lineup, Xiaomi has been successful in building a cult following in several important markets including China and India. This is perhaps the main reason why the company was able to achieve its full-year target in just 10 months, despite the fact that the global smartphone registered a 1.8% decline in the second quarter of 2018. In the first ten months of the year, Xiaomi saw an increase of 43% in sales when compared to the previous year. Xiaomi had managed to sell 70 million phones in the first ten months of 2017.

"Xiaomi Corporation's shipment of smartphones has exceeded 100M units, successfully reaching the full-year target set last September." – Lei Jun

2018 target reached ahead of schedule! Wow, big thanks to all our fans and partners. #ThanksMiFans #NoMiWithoutYou pic.twitter.com/tWdAInYaep

— Mi (@xiaomi) October 27, 2018

While nearly every Xiaomi smartphone is extremely popular among consumers, the strong sales achieved by the Redmi 5A (review) and the Redmi Note 5 Pro (review) certainly helped the company hit its target earlier than expected. The Redmi 5A managed to grab the title of the best-selling Android handset in the first quarter of the year. Xiaomi Redmi Note 5 Pro, which is sold as the Redmi Note 5 in China, has also consistently figured in the list of top 10 best-selling smartphones globally for the last few months. The Redmi Note 5A, which was launched in November last year, still remains one of the most popular entry-level smartphones in many markets. Xiaomi’s Redmi Note 5 Pro, which was the first smartphone to be powered by Qualcomm’s Snapdragon 636 chipset, is still considered to be among the best budget Android smartphones around. Xiaomi has already launched successors to the Redmi 5A and Redmi Note 5 Pro, although it remains to be seen if they will be able to achieve the same level of popularity as their predecessors.

Xiaomi Still Has a Long Way to Go

Even though Xiaomi may well achieve a sales figure of around 120 million units by the end of this year, it will need to achieve a significantly higher growth rate next year to be able to come close to Huawei, which is currently the largest Chinese Android OEM. In July this year, Huawei had announced that it had shipped 100 million smartphones globally. It is on track to achieve its full-year target of 200 million shipments by the end of the year.

According to data released by research firm IDC, Xiaomi was the fourth largest smartphone maker in the second quarter of 2018, with 31.9 million global shipments. While Xiaomi was at the No.4 position in the global smartphone market, it occupied the No.1 position in the Indian smartphone market during the same period. In order to narrow down the gap between it and Huawei, Xiaomi will need to expand its presence in markets like Europe, where it currently holds a very small market share. At the same time, it will need to ensure that it keeps rolling out devices like the Redmi 5A and Redmi Note 5 Pro to sustain its dominance in the Chinese and Indian smartphone markets.

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