The OnePlus 6 (review) is the latest flagship from OnePlus, and it also happens to be its best-selling model out there. The smartphone managed to sell more than one million units in just 30 days, but more than that, the company’s stance on being able to deliver the best hardware possible for a price that’s cheaper than the Galaxy S9 Plus (review) or the Galaxy S9 should worry Samsung a lot. The sales of OnePlus 6 are eating away at the market share of Samsung’s high-end phone series, and that is no laughing matter.
OnePlus Indian Market Share: Counterpoint Research Details
According to Counterpoint Research’s latest analysis on the Indian smartphone market, the premium smartphone segment that is priced at Rs. 30000 and above grew 19% annually and 10% sequentially during Q2 2018. Lots of Indian customers have been making purchases thanks to increasing offers around the new launches as compared to a year ago. This will range from cashbacks, data-bundling, exchange offers, and more to reduce the affordability gap.
The strong sales of the OnePlus 6 led OnePlus to surpass Samsung to lead the premium smartphone segment in India in Q2 2018. Counterpoint Research states that India continues to be an essential market for OnePlus, contributing to almost a third of the company’s global revenue. Additionally, OnePlus is benefiting from marketing that comes via word of mouth as well as taking advantage of social media to fulfil its goals.
Samsung captured over a third of the total premium smartphone market in Q2 2018, but Apple experienced a weak quarter as demand for its devices started dwindling after the increase in custom duty. This new trend of affordable, but premium smartphones is compelling buyers to forego their future purchase of expensive flagships and secure one that can give them the most value.
OnePlus’ competitors such as Huawei, OPPO, and Vivo are also aggressively releasing devices with premium bodies and powerful internals to fight for every market share that they can in India.
OnePlus 6: Specifications, Features
The OnePlus 6 features a 6.28-inch Optic AMOLED screen with a 19:9 aspect ratio and a resolution of 2280 x 1080. All variants of the smartphone feature a Snapdragon 845, with the base model coming with 6GB of RAM. The best possible hardware that you can get with the OnePlus 6 is the one that features 8GB of RAM and is paired with 256GB of onboard storage. Unfortunately, none of the models of the OnePlus 6 being sold feature expandable storage, so you will have to plan this before settling on your purchase.
The smartphone also packs a 16MP front camera and a 16 + 20MP dual-camera as the primary unit. OnePlus also claims that the smartphone is dust and water-resistant, but it does not feature ingress protection, or IP rating, which means that you should be careful when taking a swim with it. One of the best features of the smartphone is that while it lacks wireless charging, it makes up for it by charging the battery up to 80% in just half an hour, and the battery itself is a 3300mAh capacity, the same capacity present in the OnePlus 5T.
The smartphone can also record 4K video at 60fps while also supporting slow-motion video recording. There are several connectivity options for you including 4G VoLTE, Wi-Fi 802.11a/b/g/n/ac, Bluetooth 5.0 LE, and unlike lots of smartphones, it comes with a 3.5mm headphone jack. The charging part of the smartphone is done through a USB-C port, and it can support up to 4A through the 5V charger bundled with the device.
OnePlus 6: Price in India
The OnePlus 6 is available on Amazon and OnePlus stores in India for Rs. 34999 for the base model, which features 6GB RAM and 64GB internal storage. The 128GB storage and 8GB RAM variant is available for Rs 39,999, while the 8GB RAM and 256GB storage version carries a price of Rs. 43999.
In many ways, the OnePlus 6 trumps the rest of the flagships in terms of its price and performance ratio. The only other device that can compete against the OnePlus 6 regarding pricing and performance is the ASUS Zenfone 5Z (review), which is also available in three storage models and is armed with a Snapdragon 845.
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