Apple has achieved a record quarter in India and part of its success came from the newly launched online store in the country. Apple has just announced financial results for its fiscal 2020 fourth quarter ending September 26. The company has posted a record September quarter revenue of USD 64.7 billion. As per Apple, international sales accounted for 59 per cent of the quarter’s revenue. Apple CEO Tim Cook said that the company has set September quarter records in countries like America, Europe and the rest of Asia Pacific. Furthermore, Cook revealed that its Mac and services business witnessed all-time records during the quarter. Here’s what you need to know:
Apple registers double-digit growth in India
As per the company, the newly-launched online store in India was one of the key drivers for registering a strong quarter in India. “We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” said, Tim Cook. As per a report by Canalys, the company renewed focus on India has finally paid off with double-digit growth. The brand sold almost 800K units in the country during Q3 2020.
Apple Store online was launched in India last month. The online store helped the customers to buy its full range of products directly from the company. Earlier, one had to buy items through Amazon, Flipkart along with authorized sellers. Moreover, the company also introduced a festive offer on its official store under which it gave free Apple AirPods with the iPhone 11.
Apple iPhone sales saw a slump worldwide
Despite having a strong quarter in India and around the world, iPhone sales fell by about 20 per cent year-over-year. One of the reasons could be supply chain issues and lockdowns that were implemented due to the coronavirus pandemic. However, it is worth noting that the iPhone 12 was not included in the earnings.
Interestingly, its Mac and service business has witnessed strong growth during the quarter. The Mac sales for Q3 2020 were about $9 billion. Its service business made over $14 billion during the quarter. The iPad sale also registered about 46 per cent growth year-on-year. Lastly, its wearable, home and accessories also saw a decent growth.
“Despite the ongoing impacts of COVID-19, Apple is in the midst of our most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled iPhone lineup, has been tremendously positive. From remote learning to the home office, Apple products have been a window to the world for users as the pandemic continues, and our teams have met the needs of this moment with creativity, passion, and the kinds of big ideas that only Apple can deliver,” said, Tim Cook.
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