In a mega event held in Mumbai yesterday, on November 01, OnePlus created a Guinness World Records title for the largest gathering of people unboxing a device simultaneously. That is a smart approach to launch and promo events, and smarter still when it comes to bagging a world record. The brand has hence, lived up to its name, as it has been noted and loved for its out-of-the-box approach to smartphone making.
The launch of the OnePlus 6T came amidst much hype, but the Chinese brand isn’t done promoting its latest device yet. In a press release issued later, the company confirmed that the Guinness World Record attempted in Mumbai was successful, with a confirmation coming from the global authority on record breaking at about 09:30pm last night (November 01).
Mega Unboxing For OnePlus 6T By First Buyers
The Mumbai event by OnePlus commenced at 8:30pm. While OnePlus did not reveal exact numbers, it said that several hundred OnePlus 6T buyers showed up for the unboxing event. The customers brought along their own OnePlus 6T devices, thanks to super-quick delivery by Amazon for its Prime Now members. The event was held at Richardson and Cruddas exhibition center in Mumbai. OnePlus said that the feat “brings to light the brand’s ability to bring people together in unique ways.” At this point, we must admit that this self-praise is well-deserved.
Speaking on the occasion, OnePlus India general manager, Vikas Agarwal said, “At OnePlus, we are constantly working on creating a great user experience which goes beyond the device itself and the recent Guinness World Records attempt was one such endeavor. Unboxing a new phone is a very special occasion, and for our latest flagship OnePlus 6T, it was truly a heartwarming moment to see hundreds of community members coming together to create history.”
Guinness World Records Adjudicator, Rishi Nath said that he was amazed to witness the energy shown by the OnePlus community. He called the benchmark meaningful and congratulated the brand. VJ Bani (Bani J) and rapper Brodha V also attended the event.
What is Amazon Prime Now?
Amazon’s Prime Now customers were among the first in the country to get their hands on the OnePlus 6T. Prime Now is an app-only service with ultra-fast delivery service of products, with the order reaching the customer in just two hours. Several best-selling smartphones and a select range of consumer electronics, home and kitchen supplies, fruits and vegetables, grocery, staples, meats, and more. Prime Now is currently available in Bangalore, Mumbai, New Delhi and Hyderabad.
Key Features Of OnePlus 6T
The OnePlus 6T was launched on October 30, as the company’s latest flagship device and first phone with a waterdrop notch and in-display fingerprint sensor. The device is the successor to the OnePlus 6, which was unveiled in May this year, and carries the same 6.41-inch Optic AMOLED display, but with a better screen real estate, thanks to the smaller ‘teardrop’ (or waterdrop) notch. The device also flaunts a new feature called Smart Boost, which improves app cold start speeds by up to 20 percent by storing data from frequently used apps in the phone’s RAM. And while camera hardware is the same, there is a new Nightscape mode for capturing low-light shots with better clarity, less noise, more accurate color reproduction and a better dynamic range.
The OnePlus 6T is available in Midnight Black and Mirror Black colors. It packs a 6GB RAM for its standard model, but with a doubled internal storage of 128GB. There are two 8GB RAM variants as well, one with 128GB storage and the other offering 256GB of storage. You can buy the OnePlus 6T from Amazon.in, Oneplus.in, Croma stores and all OnePlus exclusive offline stores. The OnePlus 6T starts at INR 37,999.
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