In market debut, Lyft counters Uber with 'nice guy' image

Lyft Inc has been challenging larger ride-hailing rival Uber Technologies Inc for years by cultivating an image of caring more for its drivers, riders and the environment. As the company debuts in the stock market on Friday, it hopes to convince investors the "nice guy" image will pay off.

from Reuters: Technology News https://ift.tt/2Wzg8dI