Amazon 4-Star store opened in NYC Offering a Range of Top-Rated products

Amazon recently announced the inauguration of a new general store in New York City, which will sell toys, household goods and a range of products that on the website have a 4-star rating or more. It means customers will be able to find products that have a 4-star or above rating on the site in a physical store. The NYC store, known as Amazon 4Star will let customers play with company-created-products such as Echo speakers, Kindle e-readers, as well as sell books, games and kitchenware.

Amazon 4-Star Store

The product line at the Amazon 4-star store is quite clear, but the prices might be confusing. Amazon 4-star will have Digital price tags on their products, which may fluctuate. Yet, Amazon’s Prime members can pay the online price for any product within the store. It means, non-Prime members will end up paying higher prices for products, although, they can sign up for Prime membership on the spot and avail its benefits. Encouraging new sign-ups has become Amazon’s strategy of late, as Prime members tend to shop more on the site than others.

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Amazon’s brick-and-mortar play

Amazon remains in the race to make its presence felt, either online or through its increasing range of physical stores around. For instance, the latest Amazon 4-star store is a way of rivalling brands such as Target Corp, who lately have courted more urban shoppers with their most recent small format stores. Amazon has been one of the world’s largest retailers famous for upending retail chain’s business, and it increasingly setting up their physical stores to please customers.

About Amazon’s brick-and-mortar play, the brand has been making waves across the markets. There are plans to add more such stores if the New York City models take off. Recently Amazon bought Whole Foods Market for $13.7 Billion, through which the brand delivers fresh food to shoppers’ home. Additionally, there has been a rollout of smaller grocery stores known as Amazon Go, which allows customers to walk out with items and their credit cards billed without having to stop by the cash register. Overall, Amazon is trying different ways to make it the preferred choice for shoppers as well as allowing a comfortable shopping experience for its customers.

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